Are you tracking the traffic on your website or has it never crossed your mind? Have you installed Google Analytics on your website but when you read the data it just looks like gibberish to you?!
Analytics is possibly the most effective marketing tool you can have. Without having analytics on your website or without reading the data, you won’t have any idea what is happening on your website. You won’t know whether your website is achieving your business goals or whether some section of your site needs to be improved or fixed.